Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones.
By: Ryan, Damian
Contributor(s): Jones, Calvin
Publisher: Philadelphia, PA : Kogan Page, c2012Edition: 2nd edDescription: xv, 283 p. : ill. ; 23 cmISBN: 9780749464271; 9780749464288Subject(s): Internet marketing | Social media | Strategic planning | Marketing -- ManagementDDC classification: 658.8/72 LOC classification: HF5415.1265 | .R93 2012
Contents:
Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
BOOK
|
COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.872 R996 2012 (Browse shelf) | Available | CITU-CL-45131 |
Total holds: 0
Includes index.
Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.
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