Facebook marketing all-in-one for dummies / by Amy Porterfield, Phyllis Khare, and Andrea Vahl.

By: Porterfield, Amy
Contributor(s): Khare, Phyllis | Vahl, Andrea
Series: --For dummiesPublisher: Hoboken, N.J. : John Wiley & Sons, c2013Edition: 2nd edDescription: xx, 676 p. : ill. ; 24 cmISBN: 9781118466780 (pbk.); 1118466780 (pbk.)Subject(s): Facebook (Electronic resource) | Internet marketing | Online social networksDDC classification: 658.872 LOC classification: HF5415.1265 | .P674 2013
Contents:
Introduction -- Joining the Facebook marketing revolution -- Claiming your presence on Facebook -- Adding the basics to your Facebook page -- Building, engaging, retaining, and selling to your community -- Understanding Facebook applications -- Making Facebook come alive with events and contests -- Advanced Facebook marketing tactics -- Facebook advertising -- Measuring, monitoring, and analyzing.
Summary: Learn why your business needs a Facebook presence, how to set up a powerful page, ways to engage your customers, and how to analyze your results. From identifying your customer to involving your audience with events and contests, this guide has it all!
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.872 P835 2013 (Browse shelf) Available CITU-CL-44984
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Previous ed.: 2011.

Includes index.

Introduction -- Joining the Facebook marketing revolution -- Claiming your presence on Facebook -- Adding the basics to your Facebook page -- Building, engaging, retaining, and selling to your community -- Understanding Facebook applications -- Making Facebook come alive with events and contests -- Advanced Facebook marketing tactics -- Facebook advertising -- Measuring, monitoring, and analyzing.

Learn why your business needs a Facebook presence, how to set up a powerful page, ways to engage your customers, and how to analyze your results. From identifying your customer to involving your audience with events and contests, this guide has it all!

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