How to get started in export / John Westwood.
By: Westwood, John
Language: English Series: The Sunday TimesPublisher: London ; Philadelphia : Kogan Page, 2012Edition: 1st edDescription: vii, 147 pages: illustrations ; 22 cmContent type: text Media type: volume Carrier type: unmediatedISBN: 9780749463717; 9780749463724Subject(s): Exports | Marketing -- Planning -- Handbooks, manuals, etcDDC classification: 658.8/4 LOC classification: HF1414.4 | .W47 2012
Contents:
Introduction -- Why should companies export? -- How to get started -- Researching overseas markets -- Export strategies and export plans -- Market entry strategies -- Working through sales agents and distributors -- Sales promotion -- Selling goods online -- Quoting for international business -- Moving your goods -- Managing the risks.
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.84 W529 2012 (Browse shelf) | Available | CITU-CL-49083 |
Total holds: 0
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| 658.84 Sch58 2001 Electronic commerce / | 658.84 Sch58 2007 Electronic commerce / | 658.84 Sch58 2007 Electronic commerce / | 658.84 W529 2012 How to get started in export / | 658.848 C844 2000 International marketing research / | 658.848 J263 1994 Industrial products : a guide to the international marketing economics model / | 658.848 J599 2000 Global marketing : foreign entry, local marketing & global management / |
Introduction -- Why should companies export? -- How to get started -- Researching overseas markets -- Export strategies and export plans -- Market entry strategies -- Working through sales agents and distributors -- Sales promotion -- Selling goods online -- Quoting for international business -- Moving your goods -- Managing the risks.
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