Marketing and supply chain management : a systemic approach / Dimitris Folinas and Thomas Fotiadis.

By: Folinas, Dimitris, 1970- [author.]
Language: English Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Description: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138181649 (hardback : alk. paper); 9781138181656 (pbk. : alk. paper)Subject(s): Industrial marketing | Business logisticsDDC classification: 658.7 LOC classification: HF5415.1263 | .F65 2017
Contents:
Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.
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SUBJECT REFERENCE 		658.7 F716 2018 (Browse shelf) Checked out 12/03/2024 12:00 AM CITU-CL-48913
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Includes bibliographical references and index.

Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.

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