Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz.

By: Lipschultz, Jeremy Harris, 1958- [author.]
Language: English Publisher: New York : Routledge, Taylor & Francis Group, [2018]Edition: Second editionDescription: xx, 375 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138229778 (pbk.)Subject(s): Social media | Social networks | Online social networks | Social media -- Law and legislation | Social media -- Moral and ethical aspectsDDC classification: 302.23/1 LOC classification: HM741 | .L563 2018
Contents:
Table of Contents 1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analytics 7. New and Mobile Media Technologies, Innovation and Investment 8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11. Best Practices in Social Media 12. Future of Social Media and Information Literacy
Summary: In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics?all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry?s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they?ll need to both evaluate and utilize current and future forms of social media.
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		302.231 L668 2018 (Browse shelf) Available CITU-CL-48824
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Earlier edition: 2015.

Includes bibliographical references and index.

Table of Contents

1. Introduction to Social Media Concepts

2. CMC, Diffusion and Social Theories

3. Social Media in Journalism

4. Social Media in Public Relations

5. Social Media in Advertising and Marketing

6. Social Media Metrics and Analytics

7. New and Mobile Media Technologies, Innovation and Investment

8. Big Data and Privacy

9. Law and Regulation

10. Social Media Ethics

11. Best Practices in Social Media

12. Future of Social Media and Information Literacy

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics?all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry?s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they?ll need to both evaluate and utilize current and future forms of social media.

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