Fizz : harness the power of word of mouth marketing to drive brand growth / Ted Wright.

By: Wright, Ted, 1967- [author]
Language: English Publisher: New York : McGraw-Hill Education, [2015]Copyright date: c2015Description: xviii, 221 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071835749 (alk. paper); 0071835741 (alk. paper)Subject(s): Communication in marketing | Branding (Marketing)DDC classification: 658.8/72 LOC classification: HF5415.1255 | .W75 2015
Contents:
Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing.
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Item type Current location Home library Call number Status Date due Barcode Item holds
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COLLEGE LIBRARY
SUBJECT REFERENCE 		658.872 W936 2015 (Browse shelf) Available CITU-CL-50162
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Includes bibliographical references and index.

Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing.

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