Product management in practice : a real-world guide to the key connective role of the 21st century / Matt LeMay.
By: LeMay, Matthew [author.]
Publisher: Sebastopol, CA : O'Reilly, [2018]Copyright date: ©2018Description: xiii, 171 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781491982273Subject(s): Product management | Product managementDDC classification: 658.5 LOC classification: HF5415.15 | .L45 2018Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
BOOK | COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.5 L5418 2018 (Browse shelf) | Available | CITU-CL-49872 |
Includes bibliographical references (pages 159-163) and index.
The practice of product management -- The CORE connective skills of product management -- Showing up curious -- The worst thing about "best practices" -- The art of egregious overcommunication -- Working with senior stakeholders (or, Throwing the poker game) -- Talking to users (or, "What's a poker game?") -- "Data, take the wheel!" -- Realistic roadmaps and painless prioritization -- The wonderful, horrible truth about agile -- In good times and bad -- Conclusion: Whatever it takes.
"Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills--communication, organization, research, execution--that can build a successful product management practice across industries, organizations, teams, and toolsets"--Page 4 of cover.
There are no comments for this item.