Dynamics of media editing / Vincent F. Filak, University of Wisconsin, Oshkosh.

Includes bibliographical references and index.

Contents

Preface Acknowledgments About the Author
Chapter 1: Audience-Centric Editing Editing for an audience VIEW FROM A PRO: Brody Karmenzind Media users today How to define your audience HELPFUL HINTS: How to Figure out Who Is in Your Audience What attracts an audience? The Big Three
Chapter 2: Editors as Leaders and Managers Preparing to be an editor The job of an editor HELPFUL HINTS: Checklist of Important Skills VIEW FROM A PRO: Penny Fisher The editor as a manager HELPFUL HINTS: Define Your Leadership Style Coaching writers The Big Three
Chapter 3: Law and Ethics Freedom of the press and common misconceptions of it Libel VIEW FROM A PRO: Frank LoMonte Techniques to avoid libel concerns Defenses against libel HELPFUL HINTS: How to Determine if Something Is Opinion Communications Decency Act Invasion of privacy Copyright Online limits to liability HELPFUL HINTS: The Steps Under Ocilla Creative Commons Ways to Avoid Copyright Concerns The Big Three
Chapter 4: Ethics Ethics defined Models of ethics Audience standards and the Breakfast Test Establishing rules and guidelines HELPFUL HINTS: Defining Types of Information and Sources Management and ethics VIEW FROM A PRO: Allison Hantschel Sansone Working with staff members The balancing act Visual ethics An ethical thought process The Big Three
Chapter 5: Punctuation End Marks That Stop Internal marks that pause HELPFUL HINTS: Defining Key Terms VIEW FROM A PRO: Brian Cleveland Specialty marks that explain HELPFUL HINTS: The 5-Minute AP Style Guide The Big Three
Chapter 6: Improving sentences and using proper grammar How to tighten writing HELPFUL HINTS: Weak Adjectives and Adverbs HELPFUL HINTS: Empty Phrases Correct usage VIEW FROM A PRO: Chris Drosner Irregular verbs Problem pronouns Prepositions The Big Three
Chapter 7: Editing for the bigger picture Editing for the bigger picture HELPFUL HINTS: Questions Regarding Accessibility The editing process Editing versus fixing The first pass The deeper edit VIEW FROM A PRO: Reed Fischer Cutting copy Filling holes How to criticize effectively The Big Three
Chapter 8: Headlines How headlines work HELPFUL HINTS: How to Write an Audience-Centric Headline HELPFUL HINTS: Basic Terms of Headlines The core of a good headline HELPFUL HINTS: Headlines and Style Things to do before writing a headline VIEW FROM A PRO: Lindsay Powers Key Elements of Writing a Headline HELPFUL HINTS: Mistakes That Can Lead to Bad Headlines Things to do after writing a headline HELPFUL HINTS: Headline Checklist SEO and headlines The Big Three
Chapter 9: Photography Elements of a quality image HELPFUL HINTS: Shots and Values Working with photographers VIEW FROM A PRO: Will Vragovic Improving images as an editor HELPFUL HINTS: Types of Photos Caption writing The Big Three
Chapter 10: Information Graphics Basic Things a Graphic Should Do HELPFUL HINTS: The Anatomy of a Good Graphic The spectrum of graphics VIEW FROM A PRO: Kori Rumore The Big Three
Chapter 11: Publication Design Basic principles associated with design Design considerations for color and background HELPFUL HINTS: Color Theory Type HELPFUL HINTS: Type terms VIEW FROM A PRO: Kyle Ellis Photos, graphics and other visuals HELPFUL HINTS: Gestalt Principles Creating your pages HELPFUL HINTS: Design disasters to avoid The Big Three
Chapter 12: Editing for News Important editing issues related to news VIEW FROM A PRO: Amy Fiscus Story assignments HELPFUL HINTS: Beat Reporting Content consideration Hyperlinking HELPFUL HINTS: Thinking about Linking Basic rules for linking The Big Three
Chapter 13: Social media Social media defined Why Is Social Media Valuable? Building a social media audience HELPFUL HINTS: Tips for Tweeting Social networking sites Social news sites VIEW FROM A PRO: Kelli Bloomquist Web comments Disadvantages of social media The Big Three
Chapter 14: Editing for Public Relations What Is PR? Microediting in PR VIEW FROM A PRO: Elizabeth Connor Editing to accentuate the key elements of persuasive writing HELPFUL HINTS: Key Elements to Include for News Releases Advocacy The Big Three
Chapter 15: Editing and marketing Marketing basics Editing for copy writing Marketing your own organization digitally HELPFUL HINTS: A Look at Analytics VIEW FROM A PRO: Eve Peyton Search engine optimization How to optimize your site Social media marketing The Big Three Glossary Notes Index.
(source: Nielsen Book Data)

Summary
As traditional newsrooms staffed by journalists and managed by experienced editors become less and less common, there is an even greater need for all types of professional writers to be fluent in the editorial process. Dynamics of Media Editing emphasizes the broad value of editing as both a tool for journalistic management and an essential skill for individual writers of all stripes. Author Vince F. Filak recognizes editing as an essential process for improving the quality of published writing, something that is relevant and essential to investigative journalists, social media interns, celebrity bloggers, and everyone in between. By organizing the book around skills and by platforms, Dynamics of Media Editing shows students how the basic principles of good editing work across disciplines and media platforms.
(source: Nielsen Book Data)