Elements of marketing / (Record no. 59731)

000 -LEADER
fixed length control field 00751nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CITU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231023164232.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210323b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9710860984
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789710860982
040 ## - CATALOGING SOURCE
Original cataloging agency CITU LRAC
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Preferred name for the person Mutya, Ruby F. Alminar
Relator term author
245 ## - TITLE STATEMENT
Title Elements of marketing /
Statement of responsibility, etc Ruby F. Alminar Mutya.
250 ## - EDITION STATEMENT
Edition statement Third edition
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mandaluyong City :
Name of publisher, distributor, etc National Book Store ,
Date of publication, distribution, etc c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xviii , 293 pages :
Dimensions 22 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
526 ## - STUDY PROGRAM INFORMATION NOTE
-- 600-699
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Philippines
General subdivision Management
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Price effective from Item type
          COLLEGE LIBRARY COLLEGE LIBRARY Filipiniana 2009-09-01 ALBASA 198.55 39915 658.8 M98 2000 CITU-CL-39915 2021-03-23 2021-03-23 BOOK