| 000 -LEADER |
|---|
| fixed length control field |
02487nam a2200337 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CITU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221010083952.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210218b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789712378461 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CITU LRAC |
| Language of cataloging |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Preferred name for the person |
Ilano, A.B. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
A.B. Ilano |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Manila, Philippines: |
| Name of publisher, distributor, etc |
Rex Book Store, |
| Date of publication, distribution, etc |
[2016] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
c2016 |
| 264 #3 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 342 pages : |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| Carrier type code |
nc |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index : pages 333-342<br/> <br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes references : pages 329-332 |
| 505 ## - CONTENTS |
|---|
| Formatted contents note |
Chapter 1: The Principles of Marketing --- Lesson 1 A Framework for Marketing --- Lesson 2 Needs, Wants, and Demands --- Lesson 3 Marketing Origins, Exchange, and Value --- Lesson 4 Contemporary Approaches to Marketing --- Chapter2: The Environment and Its Opportunities --- Lesson 1 Analyzing the Environment --- Lesson 2 Market Research Methods --- Lesson 3 Demand Forecasting --- Chapter 3: Market Segments and Consumer Behavior --- Lesson1 Consumer Behavior --- Lesson2 Consumer Market Segmentation --- Lesson 3 Organizational Market Segmentation --- Chapter 4 Positioning --- Lesson 1 Positioning --- Lesson 2 Positioning Maps --- Chapter 5: Product Strategies --- Lesson 1 New Product Strategy --- Lesson 2 Service Strategies --- Lesson 3 Branding --- Lesson 4 Developing the Brand --- Lesson 5 Building Product Portfolios --- Chapter 6: Pricing Strategies --- Lesson 1 Origins of Pricing --- Lesson 2 Price Elasticity and Inelasticity --- Lesson 3 Pricing Methods --- Lesson 4 Pricing Strategies and Applications --- Chapter 7: Place and Placement --- Lesson 1 Place: Distribution Design --- Lesson 2 Types of Distribution Channels --- Lesson 3 Distribution Strategies --- Lesson 4 Sales force Management --- Chapter 8: Promotion Strategies --- Lesson 1 The Promotions Mix--- Lesson 2 Above-The-Line Strategies --- Lesson 3 Belo-The-Line Strategies --- Chapter 9: Integrated Marketing Communications --- Lesson 1 The Marketing Communications Plan --- Lesson 2 Designing the Metrics and Targets --- Lesson 3 Marketing Plan Template --- References --- Index --- |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| -- |
600-699 |
| -- |
658.8 |
| 650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| 650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Pricing |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
BOOK |
| Issues (borrowed), all copies |
1 |