Burtonshaw-Gunn, Simon A.

Essential tools for operations management : tools, models and approaches for managers and consultants / Simon A. Burtonshaw-Gunn. - xviii, 146 pages : illustrations ; 21 cm.

Includes bibliographical reference (p. [139]-140).

9780470745922 (hbk.) 0470745924 (hbk.)

2010484354

GBA999360 bnb

015391135 Uk


Customer relations--Management.
Marketing--Management.
New products--Management.

HF5415.5 / .B873 2010

658.5