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Storbacka, Kaj

Customer relationship management: creating competitive advantage through win-win relationship strategies/ Kaj Storbacka, Jarmo R. Lehtinen - x, 160 pages: illustrations; 25 cm.

Includes glossary, bibliography and index

ISBN: 007120458x

Subjects--Topical Terms:
Customer relations--Management
Electric commerce

Dewey Class. No.: 658.8