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Kerber, Ronald L.

Strategic product creation : deliver customer satisfaction from every level of your company / Ronald L. Kerber and Timothy M. Laseter, with Max Russell. - New York : McGraw-Hill, c2007. - xviii, 318 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration.

ISBN: 0071486550 (hardcover : alk. paper) 9780071486552 (hardcover : alk. paper)

LCCN: 2006030953

Nat. Bib. No.: GBA683458 bnb

Nat. Bib. Agency Control No.: 013567233 Uk

Subjects--Topical Terms:
New products.
Production engineering.

LC Class. No.: TS170 / .K47 2007

Dewey Class. No.: 658.5/75