Learning from media : arguments, analysis, and evidence / edited by Richard E. Clark. - Second edition - xviii, 256 pages ; 24 cm. - Perspectives in instructional technology and distance learning . - Perspectives in instructional technology and distance learning. .

Includes bibliographical references..

Media are "mere vehicles" : foreword to the second edition / Michael Simonson --
Preface / Richard E. Clark --
Media are "mere vehicles" : the opening argument / Richard E. Clark --
Questioning the meta-analyses of computer-based instruction research / Richard E. Clark --
Why should we expect media to teach anyone anything? / Richard E. Clark and Gavriel Salomon --
International views of the media debate / Richard E. Clark and Brenda M. Sugrue --
A summary of the disagreements with the "mere vehicles" argument / Richard E. Clark --
Robert Kozma's counterpoint theory of "learning with media" / Robert B. Kozma --
Kozma reframes and extends his counter argument / Robert B. Kozma --
A review of Kozma and Clarks' arguments / Gary R. Morrison The media versus methods issue / Richard E. Clark --
Are methods "replaceable" ? : a reply to critics in the ETRD special issue on the debate / Richard E. Clark --
New directions : an argument for research-based performance technology / Richard E. Clark and Fred Estes --
New directions : evaluating distance education technologies / Richard E. Clark --
New directions : equivalent evaluation of instructional media : the next round of media comparison studies / Gary R. Morrison --
What is next in the media and methods debate? / Richard E. Clark


9781617358104 (pbk.) 161735810X (pbk.) 9781617358111 (hardcover) 1617358118 (hardcover) 9781617358128 (ebook) 1617358126 (ebook)

2012006589


Media programs (Education)

LB1028.4 / .C53 2012

371.33