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Harvard business review on reinventing your marketing. - Boston, Mass. : Harvard Business Review Press, c2011. - 262 p. : ill. ; 21 cm. - The Harvard business review paperback series . - Harvard business review paperback series. .

Contains articles previously published in the Harvard business review. Includes index.

ISBN: 9781422162552 (alk. paper) 1422162559 (alk. paper)

LCCN: 2011000863

Nat. Bib. Agency Control No.: 015730453 Uk

Subjects--Topical Terms:
Marketing.
Marketing--Management.
Branding (Marketing)
Customer relations.

LC Class. No.: HF5415 / .H24336 2011

Dewey Class. No.: 658.8/02