Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions /
[edited by] In Lee, Western Illinois University, USA.
- xxviii, 319 pages ; 29 cm.
- Advances in e-business research (AEBR) book series .
Includes bibliographical references and index.
From integration to social media: understanding electronic marketplace / Kayvan Miri Lavassani, Bahar Movahedi, Vinod Kumar -- Beneficial e-personalization and related technological innovations applied to e-tailing / Alan D. Smith -- Mobile commerce adoption in organizations : a literature review and preliminary findings / Susam Alfahl, Louis Sanzogni, Luke Houghton, Kuldeep Sandhu -- Online brand expansion towards the offline setting : which way to go? / Rafael Bravo, Leif E. Hem, José M. Pina -- Examining the impact of web 2.0 : applications on knowledge management performance / Scott Buechler, Richard Hartshorne, Haya Ajjan -- Role of customer satisfaction in a community bank / Somjit Barat, Mont Alto, John E. Spillan -- Collaborative business service modelling and improving : an information-driven approach / Thang LE DINH, Thanh Thoa PHAM THI -- E-strategy and soft landings for franchising in emerging markets / Ye-Sho Chen, Ed Watson, Renato F. L. Azevedo -- Improving network-based marketing by personalized recommendation / Leila Esmaeili, Golshan Assadat Afzali -- Internet incidence on SME's sales : a propensity score matching analysis / María Verónica Alderete -- An update on the use of Facebook as a marketing tool by private educational institutions in Singapore / A.K. Leng -- Planning your digital estate : is your digital legacy really yours? / Daniel S. Hoops -- Online corporate reputation management and it : from reactive to proactive organizations / Alberto Francesconi, Claudia Dossena.
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--
9781466645103 (hardcover : alk. paper)
2013030064
Electronic commerce--Management.
Small business--Computer networks.
Customer services--Technological innovations.
HF5548.32 / .T7394 2014
658.8/72
Includes bibliographical references and index.
From integration to social media: understanding electronic marketplace / Kayvan Miri Lavassani, Bahar Movahedi, Vinod Kumar -- Beneficial e-personalization and related technological innovations applied to e-tailing / Alan D. Smith -- Mobile commerce adoption in organizations : a literature review and preliminary findings / Susam Alfahl, Louis Sanzogni, Luke Houghton, Kuldeep Sandhu -- Online brand expansion towards the offline setting : which way to go? / Rafael Bravo, Leif E. Hem, José M. Pina -- Examining the impact of web 2.0 : applications on knowledge management performance / Scott Buechler, Richard Hartshorne, Haya Ajjan -- Role of customer satisfaction in a community bank / Somjit Barat, Mont Alto, John E. Spillan -- Collaborative business service modelling and improving : an information-driven approach / Thang LE DINH, Thanh Thoa PHAM THI -- E-strategy and soft landings for franchising in emerging markets / Ye-Sho Chen, Ed Watson, Renato F. L. Azevedo -- Improving network-based marketing by personalized recommendation / Leila Esmaeili, Golshan Assadat Afzali -- Internet incidence on SME's sales : a propensity score matching analysis / María Verónica Alderete -- An update on the use of Facebook as a marketing tool by private educational institutions in Singapore / A.K. Leng -- Planning your digital estate : is your digital legacy really yours? / Daniel S. Hoops -- Online corporate reputation management and it : from reactive to proactive organizations / Alberto Francesconi, Claudia Dossena.
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--
9781466645103 (hardcover : alk. paper)
2013030064
Electronic commerce--Management.
Small business--Computer networks.
Customer services--Technological innovations.
HF5548.32 / .T7394 2014
658.8/72